TYPE CLASSIFICATION

KEY ADJECTIVES 

Poster

Promotion 

Serif

CREATIVE FIELDS 

Typography Design

Print Design 

Typefaces

DELIVERABLES

Poster Series 

OBJECTIVE 

Highlighting its history, structural characteristics, weights and usage, the poster series attempts to help designers use the typefaces better and to their best advantage.

 

APPROACH 

Type specimen posters designed to showcase and promote the Bodoni typeface
created by Giambattista Bodoni, the Baskerville typeface created by John Baskerville and the Garamond typeface created by Claude Garamond. The objective of this
poster series was to promote 3 san–serif typefaces as a charming typefaces that
are also surprisingly bold.

BACK TO THE PROJECTS

Yeji Kim

kyj7218@gmail.com

© 2019 Yeji Kim