DESIGN + EMPATHY
MFA Shool of Graphic Design & Digital Media
2015 – 2018
My process of creation can be stated simply as design + empathy. When I am facing a project, I need to consider target audiences before I start to design. Empathy is the ability to understand and identify with another person’s context, emotions, goals, and motivations. All of the inspiration comes from the outside world. Designers need to identify with target audiences to find answers because that way you can fix the problem. Empathy is also an inspiration to designers. To empathetic and inspires us to design.
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